In August, a charity campaign for the «Alesha» charity foundation, was held in «Adamant» shopping malls

As part of the campaign, volunteers from the foundation told visitors about themselves and their actions, and gave out souvenirs in exchange for donations. As a result of the campaign, a sum of 140»400 Rubles was raised. All the money raised went to pay for medical help for Emil Kosimov and Gulnaz Gattaulina, children who have been diagnosed with Cerebral Palsy.