A Film Festival dedicated to fashionable movies will be held in Saint Petersburg from 15 to 17 February, 2013. A Shaded View on Fashion Film (ASVOFF) is the first film festival in the world that is devoted to fashionable movies. In September, 2008, Diane Pernet launched the festival as a three-days event in the Parisian Museum of Modern Photography in Jeu de Paume Gallery that moved to the Center Pompidou in 2009. ASVOFF is not only a contest of short films about fashion, style and beauty, but also is a mobile international event demonstrating sensational and documentary films, conferences, presentations, and installations. Owing to Aurora Fashion Week Russia, ASVOFF will debut in Saint Petersburg very soon.