On November 16, 2016, the Aurora Fall Winter Spring Summer 2016 is launched in St. Petersburg. The team that gave St. Petersburg such extremely popular projects as the Aurora Fashion Week and O, Da! Eda! (Oh, Yes! Food!) Festival, presents a new format of a fashionable event the goal of which is to teach, inspire, unite. Over the 4 days, presentations of well-known brands, informal dinners and AFWSS 2016 parties will take place in the top St. Petersburg places. Adamant Holding Company is a strategic partner of the event.