On 15 February 2014 the “To Be Close-By…” poetry reading was held at St. Petersburg Lensoviet Theatre to coincide with the International Childhood Cancer Day with the support of Adamant Holding Company.
The event was organized the Charitable Foundation Kogda Ty Nuzhen (“When You Are Needed”). Lensoviet Theatre actors, variety entertainers poets as well as child and teenaged cancer survivors took part in the concert. Svetlana Kryuchkova, Ivan Krasko, Igor Kornelyuk, Sergey Migitsko, Anna Aleksakhina, Larisa Luppian, Anna Kovalchuk, Daria Melnikova, Artur Smolyaninov, Andrey Urgant, Anton Dukhovskoy, Anna Malysheva, Albert Zhalilov, Natalia Drozdova, Viktor Valdman and others participated in the concert. Adamant Holdings provided information support for the event.