In November and December, 2016, Adamant Company together with St. Petersburg Perspectives Charitable Organization held an event as a part of its charitable activities to collect cash donations in 17 shopping malls. The largest donation was made by Latoria Williams a financial expert and a business woman from the US. She had donated $1,000! As a result of the event, RUB 75,992.88 were collected. The raised funds were sent to provide help for mentally disabled children and grown-ups under the patronage of Perspectives Charitable Organization.